Design Process
Inspiration boards provided by the client
Three initial options were provided with the selected images from the inspiration board (or new supportive images). Option 3 was chosen but with the feedback that something was missing, possibly in the center.
A few symbols were tried, before deciding to lean into the iconic crew boats often seen on the Charles River. The above images in the center and right were two attempts that helped lead to the final design that features the signature oars.
The Rollout
